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The policy update also introduced an arbitration clause, which remained even after the language pertaining to advertising and user content had been modified. In September 2024, Meta paid out a $101 million fine for storing up to 600 million passwords of Instagram and Facebook users in plain text. In August 2017, reports surfaced that a bug in Instagram’s developer tools had allowed «one or more individuals» to gain access to the contact information, specifically email addresses and phone numbers, of several high-profile verified accounts, including its most followed user, Selena Gomez. The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted.

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The first interviewed 15 monthly Californian instagram users with low body image and self esteem, aged 13-21. Suggested posts received more controversy after Fast Company stated that the feature would be impossible to turn off. The company wrote a tweet to users upset at the prospect of the change, 0xbet but did not back down, nor provide a way to change it back, which they reaffirmed in 2020. In April 2016, Instagram began rolling out a change to the order of photos visible in a user’s timeline, shifting from a strictly chronological order to one determined by an algorithm. It was followed by the release of Hyperlapse in August, an iOS-exclusive app that uses «clever algorithm processing» to create tracking shots and fast time-lapse videos. Commission-enabled posts are labeled «Eligible for Commission» on the user side to identify them as affiliate posts.
Instagram has been criticized in India for not taking steps to counter homophobic and transphobic contents. Instagram-based activism (as well as other social media) has been criticized and dismissed for being performative, reductionist, and overly focused on aesthetics. In June 2020, because of the Black Lives Matter movement, Instagram became more widely used as a social justice platform. Research shows Instagram browsing predicts social comparison, which generates FOMO, which can lead to depression. However, Brailovskaia & Margraf 2018 found a significant positive relationship between Instagram membership and extraversion, life satisfaction, and social support. Comments related to appearance on Instagram can lead to higher dissatisfaction with one’s body.

Can’t add new content

  • Confirming ‘lurking’, this study found that those who use Reels for peeking neither created any content nor participated, instead they were only keen on watching others content.
  • In May 2017, Instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces.
  • Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like «photo», to make photographs stand out and to attract like-minded Instagram users.
  • In January 2011, Instagram introduced hashtags to help users discover both photos and each other.
  • Since 2017, Instagram has employed the ability to reduce the prominence of accounts («shadowbanning») it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app’s Explore section.
  • The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted.
  • Microsoft launched a Hyperlapse app for Android and Windows in May 2015, but there has been no official Hyperlapse app from Instagram for either of these platforms to date.

Instagram artificial intelligence describes content for visually impaired people who use screen readers. The post and petition gained mainstream attention after influencers Kylie Jenner and Kim Kardashian reposted the Instagram post; subsequently, the original post gained over 2 million likes on Instagram and over 275,000 signatures on Change.org. The primary criticisms for these updates was that Instagram was more like TikTok than photo sharing. In 2016, Olivia Solon, a reporter for The Guardian, posted a screenshot to her Instagram profile of an email she had received containing threats of rape and murder towards her.

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  • It functions similarly to the Chinese video service TikTok, focusing on allowing users to create short videos already set to existing sounds from other clips.
  • In April 2018, Instagram launched its version of a portrait mode called «focus mode», which gently blurs the background of a photo or video while keeping the subject in focus when selected.
  • In June 2012, Instagram introduced «Explore», a tab inside the app that displays popular photos, photos taken at nearby locations, and search.
  • In September 2024, Meta paid out a $101 million fine for storing up to 600 million passwords of Instagram and Facebook users in plain text.
  • In November, Instagram added live video functionality to Instagram Stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending.
  • A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web.

Users can now only receive one direct message from accounts that they do not follow, and must approve the message request before further messages can be sent. In April 2020, Direct became accessible from the Instagram website, allowing users to send direct messages from a web version using WebSocket technology. In May, Instagram made it possible to send website links in messages, and also added support for sending photos in their original portrait or landscape orientation without cropping. Additionally, users can now reply to private messages with text, emoji or by clicking on a heart icon. When users receive a private message from someone they don’t follow, the message is marked as pending and the user must accept to see it. The rapid and easily consumable nature of short-form videos can elicit high levels of dopamine; since dopamine serves as a motivator rather than a direct source of pleasure, individuals are compelled to seek rewarding activities and become addicted to them.
In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story. It was integrated with Instagram’s «Close friends» feature, so that users could send images, photos, and texts privately to others, and also had Instagram’s photo editing system embedded into the app. The new app added support for videos (viewing and creating posts or stories, and viewing live streams), album posts and direct messages. In September 2017, the company announced that public users would be able to limit who can comment on their content, such as only their followers or people they follow.

Censorship and restricted content

Meta representatives replied that they were disappointed with the lawsuit and were hoping instead to continue working with other companies from the industry to create new and better standards for applications teens use. The lawsuit claimed that Meta and its Instagram unit repeatedly misled the public about the dangers of its platforms and knowingly induced young children and teenagers into addictive and compulsive social media use. In October, 2023, 42 U.S. states filed a lawsuit against Instagram and parent company Meta, accusing them of contributing to a youth mental health crisis due to the addictive nature of the platforms. In 2021, Instagram announced that like counts would return to be publicly viewable by default. If some of the accounts violate Instagram’s community guidelines, it will take action, which could include banning them.

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Microsoft launched a Hyperlapse app for Android and Windows in May 2015, but there has been no official Hyperlapse app from Instagram for either of these platforms to date. In March 2015, Instagram announced it would implement «carousel ads», allowing advertisers to display multiple images with options for linking to additional content. Users can apply for verification through Instagram’s settings, but the decision to grant verification ultimately rests with Instagram’s team.Meta (formerly Facebook) launched paid verification on Instagram in 2021. Meta stated that the test would initially reach a limited number of users, with plans for a global rollout depending on feedback. By doing so, users can easily access curated Stories from the past week that they might not have seen previously.

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In February 2023, Instagram introduced a new feature allowing users to browse and post GIFs in their comments. Similar to Snapchat, the app allowed users to communicate through messaging and video chats. Following the change, after viewing a number of posts a pop-up requires the user to log in to continue viewing content. Instagram later restricted the ability to view public profiles without logging in, prompting users to sign in after viewing a limited number of posts.
Lub & Trub 2015 showed that following more strangers increases social comparisons and depressive symptoms. However, Frison & Eggermont 2017 found that, among boys and girls, browsing could predict depressive symptoms; liking and posting seemed to have no effect. The company stated it was looking into concerns raised by the regulators and parents. According to the research, Instagram has a higher impact on appearance comparison than TikTok or Snapchat. The leak included presentations seen by company executives, and the findings mentioned CEO Mark Zuckerberg in 2020. Instagram caused the userbase to fall into outrage with the December 2018 update.
Then, the following month, Reels officially launched in 50 countries including the United States, Canada and United Kingdom. Instagram Reels was officially launched in Pakistan in August 2022, two years after its global rollout in August 2020. Instagram Reels is the short-form section of the American social media platform Instagram. In May 2017, Instagram once again updated the Explore tab to promote public Stories content from nearby places. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Users can set their account as «private», thereby requiring that they approve any new follower requests.
IGTV allows uploads of up to 10 minutes in length with a file size of up to 650 MB, with verified and popular users allowed to upload videos of up to one hour in length with a file size of up to 5.4 GB. Instagram offers a number of photographic filters that users can apply to their images. Now, users are only able to see a curated selection of «popular» posts using a given hashtag.
Khodarahimi & Fathi 2017 found evidence users displayed higher levels of depressive and anxious symptoms compared to non-users. 13% of British and 6% of American teenager users with suicidal thoughts could trace them to Instagram use. The second recruited 10 monthly users for a 5-day diary study, where they recorded their online habits. Instagram has since been accused of extending the practice to censor posts under vague and inconsistent circumstances, particularly in regards to sexually suggestive material. In a now-deleted Facebook post, Instagram wrote that «When developing content, we recommend focusing on your business objective or goal rather than hashtags».
Then Instagram started rolling out a new feature with made Reels up to 90 seconds long beginning in June 2022. They are distinguished from regular content by the «sponsored» tag under the account name. Then in August of that year, Instagram introduced a reels button on the home page.