Official YouTube Blog for Latest YouTube News & Insights

In December 2024, YouTube introduced new guidelines prohibiting videos with clickbait titles to enhance content quality and combat misinformation. After testing earlier in 2021, YouTube removed public display of dislike counts on videos in November 2021, claiming the reason for the removal was, based on its internal research, that users often used the dislike feature as a form of cyberbullying and brigading. These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted. This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions. Most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.

YouTube Music

President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the «YouTube Generation». Concurrently, old media celebrities moved into the website at the invitation of a YouTube management that witnessed early content creators accruing substantial followings and perceived audience sizes potentially larger than that attainable by television. As of 2018update, public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In December 2024, YouTube added the functionality of automatic language dubbing, which uses AI to produce translations of videos into different languages. In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa.

It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform. Google’s acquisition launched newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.

  • When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.citation needed
  • Google expanded YouTube’s business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube.
  • Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets.
  • The government demanded assurances that its advertising would «be delivered safely and appropriately».

In 2008, all links to videos on the main page were redirected to Rick Astley’s music video «Never Gonna Give You Up», a prank known as «rickrolling». YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was «surprisingly resilient» in finding copyright violations in the audio tracks of videos, it was not infallible.

Besides helping to bolster ratings and long-term viewership for Saturday Night Live, «Lazy Sunday»‘s status as an early viral video helped establish YouTube as an important website. YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor. The site exited beta in December 2005, by which time the site was receiving 8 million views a day. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site.

Made for you, by you: Introducing YouTube Recap

In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as «made for kids» as liable under COPPA on January 6, 2020. By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute.

The government demanded assurances that its advertising would «be delivered safely and appropriately». In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and «a growing body of journalistic evidence» suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was «fraught with a bias towards sensationalism». TED curator Chris Anderson described a phenomenon by which geographically distributed individuals in a certain field share their independently developed skills in YouTube videos, thus challenging others to improve their own skills, and spurring invention and evolution in that field. Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience.

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  • On August 5, 2015, YouTube patched the formerly notorious behavior which caused a video’s view count to freeze at «301» (later «301+») until the actual count was verified to prevent view count fraud.
  • YouTube is an American social media and online video sharing platform owned by Google.
  • In 2008, all links to videos on the main page were redirected to Rick Astley’s music video «Never Gonna Give You Up», a prank known as «rickrolling».

In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. Since its founding in 2005, the American video-sharing website YouTube has been faced with a growing number of privacy issues, including allegations that it allows users to upload unauthorized copyrighted material and allows personal information from young children to be collected without their parents’ consent. The platform was first tested in India and later expanded to other countries, including the United States in March 2021, with videos now able to be up to 1 minute long. In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users.

YouTube Movies & TV

On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024, the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022. On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq.

questions for 3 icons at the YouTube AAPI Gala

YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue. The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue. This will occur on channels whose content is deemed «advertiser-friendly», and all revenue will go directly to Google without any share given to the uploader. DeFranco argued that not being able to earn advertising revenue on such videos was «censorship by a different name». The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader.

YouTube is an American social media and online video sharing platform owned by Google. On March 20, 2019, Nintendo announced on Twitter that the company will end the Creators program. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. In November 2009, YouTube launched a version of «Shows» available to UK viewers, offering around 4,000 full-length shows from more than 60 partners. YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year.

In response to EU officials requesting that such services reduce bandwidth to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix said they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU’s request. During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased. YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children.

Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms.

In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA.

The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million vegas casino apk video views per day. Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users’ privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators.

In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and AMC+) without an existing subscription to its base package. A total of 34 streaming services (including Paramount+, Showtime, Starz, MGM+, AMC+ and ViX+) were initially available for purchase. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. YouTube Movies & TV is a video on demand (VOD) service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks.

On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). On May 22, 2018, the music streaming platform named «YouTube Music» was launched for people who mostly listen to music on YouTube. It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as «Clocking», «Kissing Dad», and «Glub Glub Water Dance».